um, yes, kisschase. NOT (just) a reference to heavenly's "k-klass" pursuit. NOT (just) some kind of aching attempt at pop romanticism. NOT (at all) the dating agency of the same name. BUT (just) a recognition that, especially amidst the chaos of the playground, the thrill of the chase can outstrip even the tender victory of... a lip lifted from a lip.
plus, that doing a "proper" website attracted more heartbreak, opprobrium and disappointment than any relationship you could imagine.